The Reckitt Benckiser's Lanza Tres packages of laundry detergent are a historical presence on the Italian supermarket shelves.

The brand Lanza was created in the late 1960's when word spread among families that the use of the laundry machine became available to do laundry at home (by this time, only one third of Italian families had a washing machine).

Over the next fifty years, the Lanza Tres brand followed the evolution of the washing machine market, being characterized by the promise of "quality at the right price".

Lanza Tres laundry detergent is a good sample of a modern creative packaging design that provides performance & the best quality brand experience to the consumers

nowhereagency has provided creativity developing brand and packaging design for Lanza detergents since 1995.

"Accompanying" in a process that has seen the product and its formats, always very practical, remaining close to the needs of consumers in search of cleaning performance, even in the "heavy" laundry, but attentive to the need for savings.

The final packaging and brand design of Lanza washing powder, sizes and refill bag "savings" was introduced at the end of 2010 into the italian market.

nowhereagency, as a full-service packaging design agency accrued expertise into laundry detergent packaging design & household cleaning markets, by developing important international design and in-store communication projects.

During the past few years, among the others we worked for: Vanish, Calfort/Calgon, Finish/Calgonit, Cillit Bang, Quanto, Napisan, Lanza, AVA, Dosia, Colon, Bryza, Tiret, Veet, Sole, St. Marc, Lip, Xau, Intima di Karinzia, Tres and several Private Label (Liol, ECO10, Focus, Homey, Domestic, Tilco...).