Your 10 tasks to build & check an effective Inbound Marketing Campaign
So, it's time to start your brand new inbound marketing campaign. How to start to build and check the effectiveness of all your efforts?
Here we have listed all your mandatory tasks!
Smart check list to run an effective inbound marketing campaign
Inbound methodology highly focuses to drive more business to your website and to provide you with an effective framework to build and launch your next marketing campaign that starts with the customer's needs in mind. It uses integrated tools to connect everything and works in any situation, utilizing the most efficient channels.
Don't miss any opportunity to start maximizing the return on investment for your marketing: with this easy one-page Campaign Check List, we share the knowledge on how to run an effective inbound marketing campaign and how to keep track of all the available channels you should be using.
Start to create a new framework for your effective inbound marketing campaigns that solves common marketing problems.
HERE IS YOUR CHECK-LIST:
#1
Identify your campaign audience
Who are we talking to here? Understand your buyer persona before launching into a campaign, so you can target them correctly.
#2
Set your goals + benchmarks
Having SMART goals can help you be sure that you’ll have tangible results to share with the world (or your boss) at the end of your campaign.
#3
Create your offer(s) + landing pages
Don’t forget to optimize your landing page for SEO, have a clear value proposition and a call-to-action (for example, a form to complete).
#4
Plan + build your automation+ nurturing flows
Your campaign doesn’t end when leadsconvert on your landing page. Plan and build your follow up campaigns to nurture leads down your funnel.
#5
Write a blog post
Your campaign is awesome - don’t hide it from the world. Use your blog post as an opportunity to introduce readers to the valuable content they will find in your offer.
#6
Share it on social media
Promote your blog post and offer through social media to drive traffic into the top of your funnel.
#7
Include long tail keywords
Make sure your campaign is SEO friendly - that way, interestedprospects will find your campaign long after you stop actively promoting it.
#8
Consider paid search optionsand other channels
Other channels can be a part ofyour inbound campaign, too - just be sure that you are measuring the effectiveness of these channels.
#9
Track your URLs
Where is your traffic originating from and how are visitors finding you? Tracking URLs can help.
#10
Report on your results
Hard work should not go unmeasured.You set goals at the very beginning; now it’s time to celebrate your success. Organize and show off your numbers at the end of the campaign.
Inbound methodology is closing the loop between your marketing campaign & revenue (blog post) >
You are approaching your new marketing campaign with inbound methodology since it has a direct, measurable impact on marketing ROI.
You get results because inbound marketing has a successful three step formula: BE FOUND by attracting qualified visitors on your website, CONVERT generating leads and then clients from this traffic, ANALYZE so that you know what is working and what is not.