We focus on your product idea and its potential customers
We create a package that attracts people, captures and mantains their interest, engages them in-store and online, fueling the demand for your product.
Your new packaging will not only speak the language of design but above all that of your Brand.
The product identity will be distinctive, made up of appropriate colors and visual codes, of a clear and relevant marketing message.
Your packaging will be able to offer convenience and communicate the value of your proposal to the maximum.
Your product will be the protagonist on the shelf.
We sign packaging designs that people choose, buy and return to buy.
If you want to grow the sales of your products, let’s talk.
You have ambitious results to achieve.
De Rosa Team is the creative studio specialized in packaging design and product communication you need
We highlight the benefits of your product to make it choose, both in-store and online, by developing the most effective communication and image on the package.
To create your new brand or a new packaging, for a line or product design capable of speaking to your potential customers, you have come to the right place.
If you are thinking of a full-service packaging design and brand management agency with experience in international brands and private labels / private brands or are looking for a strategic guide in the field of detergents, fabric care & home care either of the most competitive FMCG categories, nowhereagency is someone you should contact.
Full-service packaging design agency with wide international experience in the field of detergents, fabric care & home care
nowhereagency accrue expertise in the most competitive FMCG categories.
Particularly into detergents, fabric care & household cleaning categories, working for more than 40 brands in twenty Countries and their packaging & brand design, in-store communication and shopper marketing projects.
Among the other Brands we worked for: Vanish, Calfort/Calgon, Finish/Calgonit, Cillit Bang, Quanto, Napisan, Lanza, AVA, Dosia, Colon, Bryza, Tiret, Veet, Sole, St. Marc, Lip, Xau, Intima di Karinzia, Tres, Hidrella, Crystal e molte Private Label (Coop, Liol, ECO10, Focus, Homey, Relevi, Mercadona, Concorde, Domestic, Tilco...)
4 fabric care and detergent packaging and brand design case histories
All signed by De Rosa Team
Fabric softener | Quanto "Freshness of the World"
Quanto fabric softener provides premium long-lasting freshness with natural plant extracts. Quanto is fresh, clean and simple allowing people to dream by experiencing a "fantasy" to exotic places they like. This innovative design was introduced across 12 countries.
Laundry detergent | Lanza Tres
The Reckitt Benckiser's Lanza Tres packages are a historical presence on the Italian supermarket shelves. The brand Lanza was created in the late 1960's when word spread among families that the use of the laundry machine became available to do laundry at home (by that time, only one third of Italian families had a washing machine).
Disinfectant additive for laundry | Napisan Plus
By introducing a new and memorable visual of the shield in a sense of strength and protection, the objective was to update the pack and brand to the constant evolution of the product and its performances. Meanwhile supporting the brand to expand further into the surface disinfectants segment.
Automatic dishwash detergent | Coop
The new line dishwasher Coop confirms the choice of the brand to characterize, in the context of detergency, the image of products with specific performances. The new powder and the tablets exploit the "soft" basic elements of Coop packaging design (brand, amoebas, worlds) and introduce clear and immediate visual codes in line with the dishwasher category.
Creativity and specialized services with high added value
How can we help you with your packaging project?
Among our services:
QUALITY CREATIVE PACKAGING & BRAND DESIGN
MARKETING STRATEGIES AND PRODUCT COMMUNICATION in-store and online
BRAND ANALYSIS AND BRAND STRATEGY
BRAND ARCHITECTURE
NAME DEVELOPMENT
PRODUCT & BRAND IMAGE CREATIVITY
BRAND IDENTITY
BRAND MANAGEMENT
REBRANDING
PROMOTIONAL PACKS AND PROMO COMMUNICATION
NEW FLANKER & NEW PRODUCT DEVELOPMENT
PRODUCT & BRAND DESIGN MANAGEMENT
INTERNATIONAL PRODUCTS RANGE MANAGEMENT
PRIVATE LABEL DEVELOPMENT & MANAGEMENT
OUR STRENGTHS
Creatività senza confini™ is our motto.
KNOW-HOW AND COMPETITIVE RESOURCES
International experience in the most competitive FMCG markets
Analysis and knowledge of the categories
Inbound marketing and sales communication methodology
In-store marketing, trade & retail marketing
CUSTOMER-CENTRIC PROCESSES
We know what your potential customers are looking for (Buyer Personas integration) and how to communicate to them in a relevant way through packaging, contextualizing their purchase decision-making process in-store and online.
TAILORED PROJECT EXECUTION
Senior marketing communication manager appointed to your projects.
We concretely support your organization: from the definition of the briefing to the selection of the best creative solutions and subsequent implementation; from the finalization of the design and adaptation to the Skus to the execution of the final artworks - with the various control phases, all the way to the distribution of digital materials and the relationship with the suppliers involved in the production.
WE COLLABORATE ONLINE WHEREVER YOU ARE
Dedicated web platform and online workspace (in a private area) with collaboration & project management, presentation, file sharing resources to allow the marketing team to share creative and production workflows.
Contact us
in ITALY: +39 335 1309207
in SWEDEN: +46 76 3136909
or just fill out this form: you are welcome!
Are you developing a new product and want a packaging design capable of effectively communicating its characteristics?
Do you want to improve your old packaging to sell more, directing your efforts to be successful?
Partner with nowhereagency to start targeting your ambitious growth!
KNOW WHO IS GOING TO WORK WITH YOU
I am Tommaso De Rosa (this is my profile on Linkedin)
I am Michele De Rosa (this is my profile on Linkedin)
In a personalized way, we will work together with you, making use of the skills and experience we have gained internationally in over 30 years of working alongside people, managers and entrepreneurs (and their brands!)
We have selected dozens of De Rosa Team packaging and brand design examples that you can download
Creatività senza confini™ is our motto
Over 100 examples of Detergents, Fabric Care, Home Care Packaging Design
nowhereagency collected in an ebook over 100 examples of detergents, fabric care, home care packaging design - laundry detergents - powder, liquid or tabs, softeners, additives, dishwash, APC, air fresheners... that our team created in the past years working for over 40 Brands in more than twenty Countries.
Innovative laundry detergent packaging design examples
In this ebook we selected some examples of the most successful packaging designs that nowhereagency developed for the Top Brands of the Laundry Category.
Toilet & Household Care, Air Care Packaging Design examples
In this ebook are collected some examples of products within the air care, toilet care & household hygiene categories - scented candles, WC blocks, toilet liquids & gels, air fresheners...
They belong to the private label packaging design Concorde that nowhereagency created for Re.Le.Vi and other ranges that have been developed for Mercadona in Spain.
Take your packaging & brand communication to the next level
If you are looking for strategic help for your marketing and communication, thinking of a full-service packaging design and brand management agency with extensive international experience in the detergent, fabric care and home care markets, we are the team of experts you should contact.