New laundry detergent design for a successful brand in Saudi Arabia
There are basic facets to an effective laundry detergent packaging design that have to emerge: performance & formula effectiveness, end results, distinctiveness, quality and convenience, and all of them need to reach the consumer.
The new Al-Rahden laundry detergent design empowers its distinctive positioning and integrates it with a brand new product/category communication.
The design has been launched on three sku:
5kg "maxi" bag (here below)
10kg "family pack" bag
20kg "jumbo" bag
A "regular" 3kg box has been developed, too.
Above: Al-Rahden laundry detergent design displayed on a shelf simulation with some of its competitors on the Saudi Arabian market.
Channel’s characteristics, visibility on the shelf, competitors, promo communication, even specific technical issues related to the packages has been considered and successfully managed.
Al-Rahden laundry detergent design have been developed by nowhereagency.
As a detergents & household packaging design specialized agency, we're supporting brands and companies like Al-Rahden with comprehensive packaging design and brand communication strategies providing full tailored solutions of brand management.
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